buyer persona digital strategy

Why Defining Buyer Persona Is Useful For Your Digital Strategy

Defining a buyer persona is a controversial subject in marketing. Some people think it’s just a story with inapplicable items, while some people find it helpful for better targeting.

I believe that it’s a necessary instrument for marketing, sales and customer support teams.

80-20-rule-social-media-automation-hiplay

Automate 80/20 Rule to Drive Social Media Engagement

We all want better results from our social media efforts. I want to share one strategy that worked great for us. And after the initial setup it works on auto-pilot!

hiplay-content-library

New Hiplay feature – Categories

At Hiplay we try to create easy to use tool that helps to save time and get better results from your social media efforts. Feedback from our users really helps to speed up our tool improvement process. We have a lot of new features in the pipeline!

rock-your-social-media

How to Rock Twitter for Business Using a Solid Strategy

When I first started on Twitter, I would randomly post and share, get some engagement and I thought I was likely getting a lot of website traffic from it. Nope. When I actually looked at my analytics, I found that I actually wasn’t getting very much traffic and I didn’t have a clear goal for using Twitter.

social-media-intern

Your Social Media Intern for 5$/month

There is a saying “If you are not in Google – you don’t exist”. Now the same applies to social media platforms “If you are not in Facebook, Instagram, Twitter {you name it} – you do not exist”. If people can’t find about your business or services in the social media – you might be leaving a lot of money on the table. But how to be everywhere and still have time to do the actual work?

content marketing

Creating A Content Plan That Gives Results [Infographic – Content Distribution]

Effective content planning is the key to great marketing. Once you have taken care of the first two stages of your content planning strategy – Keyword Research and Content Creation, you need to plan the next significant step – Content Distribution.

evergreen content

Content Marketing Strategy: Evergreen Content

If you decided to invest time in content marketing, why not invest it even more effectively? When done right, content marketing can show great results. We use it to attract new customers for Hiplay tool. And it really works. The only problem – content creation is long and pricey process. We will share our tips on how to get better results with less effort.

how to use hiplay

How to Use Hiplay For Social Media Automation

Hiplay can be your two extra hands when it comes to social media management. It works on top of your Buffer account and automatically re-posts your selected content. This helps you save time and reach more people.

fail-on-twitter

The One Thing People Fail To Do On Twitter

What can you do with a $5 marketing budget for Twitter? You can buy yourself 1K followers on Fiverr. But of those bought followers, who will retweet or comment on your tweets? Probably zero. And that’s the underlying reason your Twitter marketing suffered.

buffer-strategy

Use Buffer? Try This Effective Social Media Strategy

If you use Buffer already – you are on the right path to successful social media strategy. It is a great tool to manage all your social profiles from one place. But if you do not have dedicated people to manage it or you work with multiple profiles – things can get time-consuming very quickly.