topical vs evergreen content

Topical vs Evergreen Content: Which One is For You?

The success of content marketing, as with digital marketing as a whole, is largely dependent on the strategy you choose to run with. When it comes to crafting a content strategy, one common point of contention is whether topical or evergreen content brings the best results.

evergreen_content_ideas

Evergreen Content Ideas – The Ultimate List of 100 Ideas

Looking for evergreen content ideas? You are in the right place! Evergreen content slowly becomes a buzzword in the marketing world. We see that more and more people are starting to produce evergreen content to get long-lasting results. It takes an important part in our own content marketing strategy.

tool for marketing strategy

Tools For Your Marketing Strategy

Today’s marketers are jacks of all trades. This is exactly why we heavily depend on the tools we use. Whether we’re keeping track of our data or maximizing our social networking efforts, relying on the right set of tools means not only saving time, but also maintaining our clear minds.

how to use hiplay

How to Set Up Hiplay For Social Media Automation

Hiplay can be your two extra hands when it comes to social media management. It automatically re-posts your selected content on various social media channels. Just connect your Buffer account or Twitter profiles directly. It saves your precious time, helps reach more people and increase the exposure of your content.

New Twitter Automation Rules 2018-2

New Twitter Automation Rules 2018

Twitter has announced new rules on how users and applications can automate their tweets. Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam. What does this new rule mean for Hiplay users? Let us explain in more details.

social media markting psychology

Psychology of The Social Media Marketing

One of the most dazzling facts about the social media is just how deeply its success is rooted in basic human behavioral psychology. Sure, from a rational standpoint, vanity metrics such as shares, likes and, comments don’t directly generate any value, however, they do go above and beyond to boost one’s self-esteem and influence the way in which a massive body of demographics thinks and behaves.

facebook messenger marketing strategy

Use Facebook Messenger to Skyrocket Your Marketing Strategy

Social media marketing seems to be something very common for you. Right? Well, why shouldn’t it be even? Almost 7 out of every 10 companies in the United States of America are opting for social media as a prominent platform to market their businesses.

audience first content strategy

How to Take an Audience-First Approach to Your Content

Professionals know that audience is getting smart. Those days are gone when you can drive sales through fake reviews and testimonials. Now, it is more about giving the first-hand experience to the people to generate an authentic response. For this, having the right audience-first approach is imperative by the marketing team. And especially the content creators or writers who are responsible of the entire content based branding of your product or company.

long tail keywords to boost content

Unpopular Keywords Will Boost Your Content Popularity

Every class has an unpopular, almost invisible nerd who becomes famous later in life as a CEO of a large company or a Hollywood celebrity. The same happens in SEO. Unpopular keywords with a low search volume can get the ball rolling to a degree when prospects will flow to your site like flies to honey.

revamp content marketing strategy

How to Revamp Up Your Content Marketing Strategy

Are you looking for new brand management techniques for your content marketing strategies? In order to fully engage audiences, your company’s content marketing must evolve with time. Done right, effective strategies have the potential to not only build brand awareness but also boost sales and lead to fruitful conversion rates.