revamp content marketing strategy

How to Revamp Up Your Content Marketing Strategy

Are you looking for new brand management techniques for your content marketing strategies? In order to fully engage audiences, your company’s content marketing must evolve with time. Done right, effective strategies have the potential to not only build brand awareness but also boost sales and lead to fruitful conversion rates.

evergreen_content_ideas

Evergreen Content Ideas – The Ultimate List of 100 Ideas

Looking for evergreen content ideas? You are in the right place! Evergreen content slowly becomes a buzzword in the marketing world. We see that more and more people are starting to produce evergreen content to get long-lasting results. It takes an important part in our own content marketing strategy.

social media automation strategy

5 Ways To Improve Your Social Media Automation Strategy

Social media automation, just like a self-driving car, sounds like a good idea, but for some reason you don’t want to fully trust it. Automating your social media posting saves a lot of time, but it can be tricky to keep the human feeling of your brand.

bad social media advice

Don’t Listen to Bad Social Media Advice – Here’s Why

It’s no secret that social media has become an extremely popular marketing platform, and a powerful, dynamic tool for businesses of all sizes. Used correctly, it can extend your organization’s reach, build trust and familiarity with your brand, and even be a source of valuable data.

buyer persona digital strategy

Why Defining Buyer Persona Is Useful For Your Digital Strategy

Defining a buyer persona is a controversial subject in marketing. Some people think it’s just a story with inapplicable items, while some people find it helpful for better targeting.

I believe that it’s a necessary instrument for marketing, sales and customer support teams.

80-20-rule-social-media-automation-hiplay

Automate 80/20 Rule to Drive Social Media Engagement

We all want better results from our social media efforts. I want to share one strategy that worked great for us. And after the initial setup it works on auto-pilot!

hiplay-content-library

New Hiplay feature – Categories

At Hiplay we try to create easy to use tool that helps to save time and get better results from your social media efforts. Feedback from our users really helps to speed up our tool improvement process. We have a lot of new features in the pipeline!

rock-your-social-media

How to Rock Twitter for Business Using a Solid Strategy

When I first started on Twitter, I would randomly post and share, get some engagement and I thought I was likely getting a lot of website traffic from it. Nope. When I actually looked at my analytics, I found that I actually wasn’t getting very much traffic and I didn’t have a clear goal for using Twitter.

social-media-intern

Your Social Media Intern for 5$/month

There is a saying “If you are not in Google – you don’t exist”. Now the same applies to social media platforms “If you are not in Facebook, Instagram, Twitter {you name it} – you do not exist”. If people can’t find about your business or services in the social media – you might be leaving a lot of money on the table. But how to be everywhere and still have time to do the actual work?

content marketing

Creating A Content Plan That Gives Results [Infographic – Content Distribution]

Effective content planning is the key to great marketing. Once you have taken care of the first two stages of your content planning strategy – Keyword Research and Content Creation, you need to plan the next significant step – Content Distribution.