social media markting psychology

Psychology of The Social Media Marketing

One of the most dazzling facts about the social media is just how deeply its success is rooted in basic human behavioral psychology. Sure, from a rational standpoint, vanity metrics such as shares, likes and, comments don’t directly generate any value, however, they do go above and beyond to boost one’s self-esteem and influence the way in which a massive body of demographics thinks and behaves.

facebook messenger marketing strategy

Use Facebook Messenger to Skyrocket Your Marketing Strategy

Social media marketing seems to be something very common for you. Right? Well, why shouldn’t it be even? Almost 7 out of every 10 companies in the United States of America are opting for social media as a prominent platform to market their businesses.

tool for marketing strategy

Tools For Your Marketing Strategy

Today’s marketers are jacks of all trades. This is exactly why we heavily depend on the tools we use. Whether we’re keeping track of our data or maximizing our social networking efforts, relying on the right set of tools means not only saving time, but also maintaining our clear minds.

bad social media advice

Don’t Listen to Bad Social Media Advice – Here’s Why

It’s no secret that social media has become an extremely popular marketing platform, and a powerful, dynamic tool for businesses of all sizes. Used correctly, it can extend your organization’s reach, build trust and familiarity with your brand, and even be a source of valuable data.

buyer persona digital strategy

Why Defining Buyer Persona Is Useful For Your Digital Strategy

Defining a buyer persona is a controversial subject in marketing. Some people think it’s just a story with inapplicable items, while some people find it helpful for better targeting.

I believe that it’s a necessary instrument for marketing, sales and customer support teams.