bad social media advice

Don’t Listen to Bad Social Media Advice – Here’s Why

It’s no secret that social media has become an extremely popular marketing platform, and a powerful, dynamic tool for businesses of all sizes. Used correctly, it can extend your organization’s reach, build trust and familiarity with your brand, and even be a source of valuable data.

buyer persona digital strategy

Why Defining Buyer Persona Is Useful For Your Digital Strategy

Defining a buyer persona is a controversial subject in marketing. Some people think it’s just a story with inapplicable items, while some people find it helpful for better targeting.

I believe that it’s a necessary instrument for marketing, sales and customer support teams.