audience first content strategy

How to Take an Audience-First Approach to Your Content

Professionals know that audience is getting smart. Those days are gone when you can drive sales through fake reviews and testimonials. Now, it is more about giving the first-hand experience to the people to generate an authentic response. For this, having the right audience-first approach is imperative by the marketing team. And especially the content creators or writers who are responsible of the entire content based branding of your product or company.

long tail keywords to boost content

Unpopular Keywords Will Boost Your Content Popularity

Every class has an unpopular, almost invisible nerd who becomes famous later in life as a CEO of a large company or a Hollywood celebrity. The same happens in SEO. Unpopular keywords with a low search volume can get the ball rolling to a degree when prospects will flow to your site like flies to honey.

revamp content marketing strategy

How to Revamp Up Your Content Marketing Strategy

Are you looking for new brand management techniques for your content marketing strategies? In order to fully engage audiences, your company’s content marketing must evolve with time. Done right, effective strategies have the potential to not only build brand awareness but also boost sales and lead to fruitful conversion rates.

evergreen_content_ideas

Evergreen Content Ideas – The Ultimate List of 100 Ideas

Looking for evergreen content ideas? You are in the right place! Evergreen content slowly becomes a buzzword in the marketing world. We see that more and more people are starting to produce evergreen content to get long-lasting results. It takes an important part in our own content marketing strategy.

80-20-rule-social-media-automation-hiplay

Automate 80/20 Rule to Drive Social Media Engagement

We all want better results from our social media efforts. I want to share one strategy that worked great for us. And after the initial setup it works on auto-pilot!

content marketing

Creating A Content Plan That Gives Results [Infographic – Content Distribution]

Effective content planning is the key to great marketing. Once you have taken care of the first two stages of your content planning strategy – Keyword Research and Content Creation, you need to plan the next significant step – Content Distribution.

evergreen content

Content Marketing Strategy: Evergreen Content

If you decided to invest time in content marketing, why not invest it even more effectively? When done right, content marketing can show great results. We use it to attract new customers for Hiplay tool. And it really works. The only problem – content creation is long and pricey process. We will share our tips on how to get better results with less effort.