The success of content marketing, as with digital marketing as a whole, is largely dependent on the strategy you choose to run with. When it comes to crafting a content strategy, one common point of contention is whether topical or evergreen content brings the best results.
All posts tagged: content marketing strategy
Psychology of The Social Media Marketing
One of the most dazzling facts about the social media is just how deeply its success is rooted in basic human behavioral psychology. Sure, from a rational standpoint, vanity metrics such as shares, likes and, comments don’t directly generate any value, however, they do go above and beyond to boost one’s self-esteem and influence the way in which a massive body of demographics thinks and behaves.
Creating A Content Plan That Gives Results [Infographic – Content Distribution]
Effective content planning is the key to great marketing. Once you have taken care of the first two stages of your content planning strategy – Keyword Research and Content Creation, you need to plan the next significant step – Content Distribution.
Content Marketing Strategy: Evergreen Content
If you decided to invest time in content marketing, why not invest it even more effectively? When done right, content marketing can show great results. We use it to attract new customers for Hiplay tool. And it really works. The only problem – content creation is long and pricey process. We will share our tips on how to get better results with less effort.
